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Sustainability

Responding to a World Hungry for Sustainable Solutions

The world’s population is expected to grow to 9 billion people by 2050. A global technology boom in agriculture is increasing efficiencies in water use and demand for high efficiency liquid fertilizers and effective crop protection.

Crop Vitality products deliver demonstrated value to growers who are trying to maintain financially successful enterprises on the same land that has belonged to families for generations.

Farmers are still the best stewards of the environment and the most vigilant conservationists. They know and respect the value of their land. So do we. That’s why Crop Vitality is committed to delivering products that are kind to the land, effective for crops, efficient in terms of water use, and beneficial for the grower when higher quality crops generate greater return on investment.

Soil Health Stewardship

Stewardship

More than seven decades after our company’s founding, the cornerstone of our business philosophy remains the same: to produce environmentally conscious products in a responsible and safe manner that protects our communities, customers and employees. 

At our facilities, we constantly look for ways to lower our environmental impact, investing in green energy and water conservation projects, and increasing operating efficiency by utilizing recycled and lower-impact raw materials in our finished products.

Crop Vitality’s products include non-hazardous, pH-neutral, water-clear liquids that provide readily available plant nutrition with significant environmental benefits, including irrigation water conservation, nitrogen loss reduction and strong crop drought resistance.

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4R Nutrient Stewardship

Crop Vitality provides crop nutrition tools that allow growers to be sustainable stewards of their fields. Delivering nutrients to plants at the right rate, time and place, and from the right source, is vital to crop yield and quality.

Learn more about how Crop Vitality products play a primary role in sustainable agriculture from agronomist Mike Troutman.

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Additional Learnings

  • Winter Wheat Field Banner

    Sulfur and Nitrogen Deficiencies Look Similar. How to Tell the Difference in Winter Wheat.

    Importance of Sulfur Sulfur (S) is often referred to as the fourth most essential nutrient in crop production and is an important component of amino acids and proteins. In the soil profile, sulfur is a mobile nutrient and exists as plant available sulfate (SO42-) and as organic sulfur that is stored in organic matter. Most crops require around a 10...
  • Potato Storage Header

    Reducing Potato Storage Shrink with CaTs

    The Battle of Potato Storage When it comes to producing any crop, yield is of utmost importance followed shortly by quality measurements. When it comes to producing potatoes, yield is measured twice: once from the field and again out of storage. For many potato producers a large battlefield that is waged occurs in the storage sheds. This battle...
  • Tom Fairweather - Ned van Buren Lifetime Service Award

    A Lifetime of Service: Crop Vitality Agronomist Honored with Ned van Buren Award

    Tom Fairweather’s lifelong commitment to innovation and making life easier for growers through quality crop nutrition earned him the Ned van Buren Lifetime Service Award, an annual honor established by the Fluid Fertilizer Foundation.